Business gets clearer when someone's willing to question your answer.
A monthly peer accountability group for professional service business owners, held in cigar lounges. No pitch decks. No fluff. Just people who'll tell you the truth about your business, once a month, over a good smoke.
Good friends question your answers."
Built for the owner who's good at the work and stuck on the business.
CPAs, bookkeepers, fractional executives, recruiters, consultants. Generally under $3M in revenue, generally too close to their own business to see what's actually costing them money.
The 6 Profit Pillars
Every discussion ties back to a real framework, not generic "network and hope" small talk.
Market Dominating Position
You leave every session knowing exactly where you stand and what to fix first.
The 1% Commitment
Every meeting ends with each member stating one action out loud. Said out loud, in front of people, tends to actually get done.
The setting isn't a backdrop. It's the filter.
A cigar lounge slows things down. No laptops, no small talk about the weather, no rushing to the next meeting. It's the one room where a serious conversation about your business doesn't feel like work.
Two hours, once a month
End of the workday. Enough time to actually get into it, not enough to turn into a hangout.
A room that self-selects
The people who show up to talk business in a cigar lounge are already a certain kind of serious.
Conversation, not a webinar
Round table format. Everyone talks. Nobody presents at anybody.
Two-minute intros. One real discussion. A commitment you say out loud.
Every meeting follows the same structure, on purpose. Consistency is what makes the group actually work over time.
Walk through a full sessionMember intros
Two minutes each. Who you are, what you're working on right now.
Topic discussion
A new topic every month, built from the 6 Profit Pillars curriculum.
1% Commitment
Each member states one action, out loud, to the group.
Cigars & conversation
Where the real relationships get built.
Own a cigar lounge? This fills your slowest weeknight.
No cost to you. Consistent foot traffic of business owners, once a month, guaranteed. We bring the group, you bring the room.
See the partnershipWant to run S3 in your city?
We hand you the brand, the curriculum, the automation, and a 90-day launch plan. You bring the room and the relationships.
See what's includedAsh & Ember, the S3 cigar journal.
Log what you've smoked, rate it, and see what the rest of the group recommends. Sign in with just your email, no password, and your humidor follows you everywhere.
See what's insideTop 100 · Rare 25 · Hall of Fame
Every rating and award badge is sourced and verified, with a group counter showing what your own S3 circle has actually tried.
Currently meeting in Libertyville, IL and Owensboro, KY.
More markets launching through our facilitator program.
See all locations